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Turkish Airlines has been a part of the Star Alliance network of airlines since April, 2008. Located in the Ataturk Intl Airport in Istanbul, Turkey, these airlines have more than fifteen thousand employees. Recently, Turkish Airlines has gotten a lot of prestige awards. Because it provides the highest premium Economy class flight food service on the globe, Turkish Airlines was award by Skytrax. In addition, Turkish Airlines has been given the honor as being the fastest growing airlines in Europe. Because of the number of years in a row that their profits have continued to grow, this honor should not amaze anyone.
There seems to be an increase in passenger flow especially among expatriates. Once they pick good professional moving service to relocate, then their next move is to estimate relocation expenses, and select Turkish Airlines as their carrier of choice.

One of the airline industry’s leading magazines, Air Transport World, chose Turkish Airlines as the recipient for the “Market Leadership Award 2011″. The internationally recognized award was presented to airline officials in a ceremony held in Washington D.C.

The global economy has made business very challenging for the vast majority of businesses around the world. On a general basis, the airline industry tends to follow very similar movements to those of the global economy. However, the strong marketing efforts and innovative management of Turkish Airlines saw them ride through the worst of the global financial crisis and still turn a strong profit. Financial statements showed that 2010 was a great year for Turkish Airlines as they showed a net profit of 169 million USD for a nine-month period. Turkish Airlines saw a 39 percent increase in their sales, with revenues at 5 billion USD. The long-term strategy of the company is to increase revenue generated by their business class passengers, which is why they have invested in a new fleet of Boeing 777-300ERs, which are all long-haul planes. However, they also have plans for using the wide-body jets for international cargo hauls, as well. The figures from last year were unexpected but certainly welcomed. The aggressive marketing strategy the company adopted could also be part of the reason for the excellent results. Targeted goals include making inroads in the US markets as well as continued growth in Asia.

Elite Plus members can also benefit by having their rewards consolidated into one account with Miles & Smiles family memberships. This offers a higher level of convenience to members, who will now be able to access the miles they’ve earned in the same account.

The family members of any individual account holders also benefit by having any generated miles applied to them too. Members can earn more points by booking flights with any of the partner airlines within the Star Alliance, as well as paying for purchases using the Miles & Smiles credit card. Within the first decade of the millennium has seen Turkish Airlines experience a lot of growth and success. The company has done all of the correct marketing ploys with the right high profile celebrities. They are fast approaching new and markets and going alongside with them an international campaign of branding. But they are also seeing feedback from their efforts. They have gotten plenty of industry awards as a result of their wonderful service and promotional efforts. We think that they are a good example of how civilian management and government can work together and get good results.

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